Author · 4 articles
Ridho Putradi S'Gara
Founder, StoryMint
Fourteen years in search and content, most of it spent arguing that the two are the same job. Leads strategy for StoryMint's retainer accounts and writes here about the parts of the work that don't fit in a deck.
- 4
- Content Strategy
- 2019
Articles by Ridho
- YouTube Series
Introducing De:brief with Miftahul Khoir: Strategizing Content That Works in AI Search
We are launching De:brief with Miftahul Khoir, a new YouTube series on the strategies moving the needle in modern search. Episode 1 brings Enricko Lukman of Content Collision to break down content that works in AI Search, airing live on August 28, 2026. - Brand Storytelling
How to Map Your Customer Journey in StoryMint (Every Touchpoint, Every Persona)
Stop planning touchpoints in isolation. Here is how StoryMint's Customer Journey Mapping shows what every persona thinks and feels at each stage of your funnel, then tells you exactly what to publish. - Content Strategy
How to Run a Content Gap Analysis in StoryMint (From Gaps to Finished Draft)
Stop guessing what to publish. Here is how StoryMint's Content Gap Analyzer finds the topics your audience actually wants, then turns the best one into a brief and a finished draft in minutes. - Content Strategy
The Ad That Reached 41,000 People and Sold Nothing
A bakery spent Rp 2 million reaching 41,000 people and sold nothing. The fix was not a better pastry. It was knowing one customer well enough to write to her.