Ridho Putradi
Founder, StoryMint
Fourteen years in search and content, most of it spent arguing that the two are the same job. Leads strategy for StoryMint's retainer accounts and writes here about the parts of the work that don't fit in a deck.
- 4
- Brand Storytelling
- 2019
Articles by Ridho
The middle of the funnel is where brands lose the story
Awareness content gets the applause and the budget. The pieces that actually move a buyer sit in the quiet middle — and almost nobody staffs them properly.FMCG brand triples organic sessions in seven months
No new budget. One rewritten hub and a lot of internal linking discipline.Stop writing for the algorithm you had in 2021
What changed, what didn't, and which habits to drop this quarter.Internal links are a content decision, not a dev ticket
Who owns the link graph when nobody owns the link graph.