Author · 8 articles
Joe Handaya
Chief Product Officer
- 8
- Content Strategy
- 2026
Articles by Joe
- Content Strategy
How to improve your page with StoryMint's Helpful Content Checker
See how StoryMint uses its official Google-scoring Helpful Content Checker to turn a real page assessment into evidence-backed edits. - Content Strategy
What a Client-Ready Content Brief Needs
Create a client-ready content brief that sets the audience, angle, evidence, boundaries, and review decision before drafting begins. - YouTube Series
Introducing De:brief with Miftahul Khoir: Strategizing Content That Works in AI Search
We are launching De:brief with Miftahul Khoir, a new YouTube series on the strategies moving the needle in modern search. Episode 1 brings Enricko Lukman of Content Collision to break down content that works in AI Search, airing live on August 28, 2026. - Search & AI
How to Improve Content With Search Console AI Reports
A five-step review for turning Google AI-feature visibility into one stronger content decision without artificial shortcuts. - Search & AI
How to Measure Whether LLMs Recommend Your Brand
A favourable answer from one LLM is one observation, not a trend. Learn how to measure visibility, evidence, accuracy and consistency across providers. - Brand Storytelling
How to Map Your Customer Journey in StoryMint (Every Touchpoint, Every Persona)
Stop planning touchpoints in isolation. Here is how StoryMint's Customer Journey Mapping shows what every persona thinks and feels at each stage of your funnel, then tells you exactly what to publish. - Content Strategy
How to Run a Content Gap Analysis in StoryMint (From Gaps to Finished Draft)
Stop guessing what to publish. Here is how StoryMint's Content Gap Analyzer finds the topics your audience actually wants, then turns the best one into a brief and a finished draft in minutes. - Content Strategy
The Ad That Reached 41,000 People and Sold Nothing
A bakery spent Rp 2 million reaching 41,000 people and sold nothing. The fix was not a better pastry. It was knowing one customer well enough to write to her.